APM Terminals launches online customer platform in Bahrain
APM Terminals Bahrain has launched the 'Lift' portal which allows customers to track and trace their goods, check the status of shipments and vessels and schedule deliveries - 24 hours per day, seven days a week, the company announces in its press release.
Lift works to optimize operations by allowing customers real-time visibility into the status of the cargo in a container facility, enabling them to manage all aspects of the terminal process and improving their business at the same time. The new system is seen as being a major step in the digitization of logistical services.
Using a user-friendly interface, Lift connects users to the terminal and allows them to access up-to-date data from any device. Appointments for destuffing containers can be scheduled, invoices received and payments made, all online.
By enabling customers to use these services online, the system eliminates the need for agents to be present in person, saving time and reducing costs. It also creates transparency surrounding the readiness of their shipments which supports improved efficiency for importers.
The Lift system has been launched by APM Terminals Bahrain, which operates Khalifa Bin Salman Port (KBSP), a multi-purpose facility for domestic cargo and cruise traffic and a trans-shipment hub for the growing Gulf shipping market.
The portal was inaugurated by transportation and telecommunications minister Kamal Ahmed during a ceremony at Wyndham Grand Hotel. The minister praised the port operator for introducing advanced digital systems to improve user-experience and operations and for selecting Bahrain as one of two countries globally for the pilot launch of the Lift platform.
APM Terminals Bahrain managing director Mark Hardiman said new technologies are helping to modernise ports.
"With the use of credit card payments, we now benefit from the administration of cash management and get a credit period before payment through the card provider which improves our working capital," said Shehbaz Ameen, senior manager freight at Agility.
Mondelez, the company behind Oreo cookies and many other brands, is benefiting from "increased visibility and planning upsides through information on Lift which was previously unavailable" according to Jose Llagan, the production and logistics manager at Mondelez International.