27 December 2009 IAA PortNews: all aspects of advertising, PR and industry information service
About agency Information-analytical agency Port News was established in 2004 as a tool of interaction between business, government and the press. The main project of the agency - information portal http://www.portnews.ru/ – where you can find information provided online on events in the port industry for russian and foreign readers. All information of the portal is available for everybody, is updated in a real time mode. Since 2008 Port News has been a member of the Association of Sea Commercial Ports. Units of agency specialize in the field of journalism and analysts, marketing and design, public communication and the development of corporate image. Agency cooperates with leading information resources, working closely with government, business, and business mass media.
www.portnews.ru According to market surveys and traffic (http://portnews.ru/press/4/), http://www.portnews.ru/ is one of the most popular specialized electronic media in Russia. Three thousand regular readers of Russian portal version and about two thousand of the English portal version - is a considerable indicator of interest to our project. We are popular in the whole Russia - from North-West to the Far East and also in CIS countries, Europe and the USA. Five days a week a portal is run by two editorial teams: of Russian portal version and of English portal version. Each editorial team provides exclusive information and generates a press kit based on the results of monitoring of more than 300 Internet resources, some of which are published in the "News Feeds" and "Press Digest" of the portal, the other part consists of daily monitoring of the press, made by the exclusive orders of agency readers. Port News offers great advertising opportunities: there are electronic mass media with high traffic and the citation index available, as well as printed and electronic editions, each of them has its own target audience. Within the portal http://www.portnews.ru/ most effective are: • Contextual advertising in the news (link to the cost of accommodation) • Banner advertising on the main page and in the news http://portnews.ru/press/4/ • Advertising in the directory of companies (with a link on price) • Video ads (http://portnews.ru/press/6/ + a link to the video price) In printed media and newsletters of electronic publications we offer to place a contextual and modular advertising (http://portnews.ru/press/5/ +price) on all pages. Magazine "Port Service" Magazine "Port Service" is based on the magazine “Bunker market” http://portnews.ru/press/5/, that has been published by the agency since 2005 in Russian and English versions - in print and electronic editions. The first to be published in February 2010 .. The concept of a new magazine: information-analytical publication designed to provide operational service for a long time. Journalists agency gives full assessment not only of the bunker market, but also market of other services provided in the sea and river ports: towing vessels, environmental work, pilot services, survey, shipping, insurance, ship repair, etc. The views of independent experts and industry participants help to assess the situation on the markets fairly,to provide forecasts of its development. Ratings are backed by analytical calculations and statistics made by agency. Every month our market experts are monitoring the price of bunker fuel, according to the survey of market participants form a summary of sales of bunker companies. Data on volumes of oil and petroleum products supply by rail way and river, the export of oil through Russia's largest sea terminals are also taken into account in analyzing the market in the preparation of magazine articles. 100-pages of the glossy magazine will be printed in 3000 copies 2 times a year, basing on the results of work of every six months. Geographically the magazine is spread: ports of North-West and the Azov-Black Sea Basin and Central Russia and the Far East. Structure of distribution: 39% - direct sales 33% - Subscription 12% - mailing 11% - Conference 5% - Advertisers Special offer for bunker market members "Port News" releases every 10 days, a specialized electronic edition, dedicated to the market bunkering services. Digest "Bunker market” http://portnews.ru/press/2/ is well structured and contains current information about all the major industry events for the reporting period, the statistical data and analytical compilations. Most of the information in the digest is exclusive, it will not be published on the portal and printed publications. "PortNews" offers to its readers to subscribe to the digest. With 100% pre-payment for the period of 6 months you get 25% discount In the editorial of "PortNews" there is a piling of all editions of "Bunkering market” magazine since 2005. Price of one set of magazines (8 items) is 5000 rubles (VAT exempt). Industry PR "PortNews" suggests its resources and opportunities to solve various problems in the field of advertising and PR for commercial companies and also for government http://portnews.ru/press/1/. Wide experience of cooperation with industry media, as well as its own electronic and print media can increase the citation index of your company and make you an expert in the industry among journalists writing on the marine and transportation themes. Specialists of "PortNews" will help you bring together representatives of leading business publications and television channels for a short briefing or industry conference held in the interest of the customer, to organize a seminar for your clients or training for staff. The modern company can not do without corporate identity, advertising and representation production, as well as it’ s own space in the Internet - the company's site. In tandem with partner agencies - the specialists in the field of graphic and web-design http://portnews.ru/press/8/ - we create unique solutions to promote your company, as well as services. Work experience with promotional materials, as well as mastering of port and transport sphere allows our specialists in the field of PR to make literate texts, placing the necessary emphasis. In our agency you can get the best prices and terms for the production of any representation of products, including souvenirs (link). Agency journalists monitor daily the press as an individual technical project and provide them by e-mail when it is more convenient for the subscriber (link). Among the subscribers for digest and monitoring there are top managers of Russian and foreign stevedoring, transport, logistics and bunkering companies, oil terminals and ports, ship owners and shipbuilders, freight forwarders and agents, and representatives of federal and regional authorities, other agencies.
Holding of public events We advice you to get the information materials on the results of specialized industry events (conferences and round tables) carried out by IAA Port News. The agency prepared recommendations or resolution after some events. Port News organizes events as with participation of other media and without any journalists.
Conference "Over the crisis line. New vectors of water transport development" Saint-Petersburg, on September 24 in 2009, Lenexpo exhibition, business program of the exhibition "Neva-2009". (number of participants) Video http://portnews.ru/video/23/
Text with picture in Russian http://portnews.ru/comments/412/
Text with photo in English http://en.portnews.ru/comments/259/
Roundtable discussion on “The preparation of Russia for the forthcoming audit of IMO ", St. Petersburg, Academy building named after Makarov and deck sailboat "Sedov", on July,7 2009 in the framework of business program of the St. Petersburg shore sailing regatta TSR-2009.
Text with photo in Russian http://portnews.ru/comments/392/
Text with photo in English http://en.portnews.ru/comments/245/
The adopted resolution of Roundtable http://portnews.ru/news/46373/
About the resolution in English http://en.portnews.ru/news/17724/
Roundtable discussion: "OSR plan in the water areas of Russia with regard to shipping companies and shore-based terminals, December,19, 2008, Moscow, Hall of the Federal Agency of Maritime and River Transport of RF Ministry of Transport
Text in Russian http://portnews.ru/news/41293/
Text in English http://en.portnews.ru/news/14264/
Round table discussion "The port services as a tool of attraction to the port" in the exhibition business program "Transtec-2008", on October, 9 in 2008 in St. Petersburg, Lenexpo exhibition.
Text with photo in Russian http://portnews.ru/comments/326/
Text with photo in English http://en.portnews.ru/comments/172/
Recommendations of the Round table http://portnews.ru/comments/340/
Recommendations of the Round Table in English http://en.portnews.ru/comments/197/
Round Table discussion "Prospects for container transfer by inland waterways of Russia, on October,7 in 2008 in the exhibition business program" Transtec-2008 "in St. Petersburg, Lenexpo exhibition.
Text with photo in Russian http://portnews.ru/comments/325/
Text with photo in English http://en.portnews.ru/comments/171/
Recommendations of the Round Table http://portnews.ru/comments/342/
Recommendations of the Round Table in English http://en.portnews.ru/comments/199/
Conference "Russia international register of ships: practice, problems and prospects", on April,16 in 2008, St. Petersburg
Text with photo in Russian http://portnews.ru/comments/276/
Text with photo in English http://en.portnews.ru/comments/129/
Website Design
Port News web-site has an exclusive concept and design, comfortable in use administrative part, professional texts and photographs, maps, interactive forms of cooperation with customers, as well as news feeds updated by industry agency specialists. We help you to choose and register a domain name, place the site on its own space in the internet (link). LLC PortNews 190000, St. Petersburg, Moskovsky Prospekt, 10-12, lit.A, office 421 Tel: (812) 570-78-02 Fax: (812) 570-78-03 e-mail: mail@portnews.ru www.portnews.ru Print version |