• Home
  • News
  • Moscord unveils new ship supply paradigm with Apollo launch
  • 2021 March 14 11:18

    Moscord unveils new ship supply paradigm with Apollo launch

    Moscord has taken a crucial step on the path to establishing itself as “maritime’s Amazon” with the launch of technology rewriting the rulebook for ship supply.

    The global maritime e-marketplace has partnered with Denmark’s leading digital commerce firm, Impact, to create Apollo – a backend solution that streamlines product ordering, payment and fulfilment into one simple, seamless action; from request, to products delivered and paid. For the first time ever in the world of shipping, vessel crew can select exact products for reliable, worldwide last mile delivery with a click of a button, while suppliers gain direct access to customers. The result is greatly reduced cost, full transparency, predictable fulfilment (with far less returns), and enhanced efficiency and sustainability.

    Moscord founder and CEO Freddy Ingemann calls it a “new paradigm” for the world of ship supply.

    Seamless flow

    “We’ve spent four years building shipping’s first full-service, multi-sided marketplace,” he comments. “A place where customers can choose from over 200,000 essential products – to fit their individual price and quality specifications – and suppliers can cut out the middlemen to forge valuable, direct relationships. The front-end of the platform is only the tip of the iceberg, so we’ve focused our time and energy, and Impact’s considerable expertise, on creating a back-end that delivers a seamless no touch transaction flow. The result is Apollo.

    “We now have the epitome of a lean e-commerce platform that delivers exactly what customers and sellers want, with the minimum of fuss and inefficiency, and maximum trust and transparency. This is a new way of doing business for a new age of smarter, more sustainable and digitally connected shipping.”

    Optimal process, optimal value

    As well as uniting the market on a single platform, greatly simplifying the supply chain, Moscord’s business model allows customers to take control over procurement – defining catalogues of standardised products, where applicable, and accessing data that can be the bedrock for automated processes and potentially predictive ordering. This reduces the need for warehousing requirements, cuts waste and, with more efficient purchasing, is both commercially and environmentally more sustainable. The lean processes make products on Moscord around 20% cheaper than through traditional ship supply channels.

    It’s a proposition that appealed to Impact’s Ask Ullerup, who took ownership in the business (alongside two fellow Impact partners) and now sits as Acting CTO.

    Rewiring expectations

    “Moscord is on its way to becoming an e-commerce unicorn,” he states. “Here we have a very rare opportunity, the possibility to create a true digital first marketplace for an important industry niche with a turnover of billions. Digitalisation is already transforming the way shipowners and operators do business, opening their eyes to huge efficiencies on the horizon. By exploiting our established e-commerce expertise, allied to the Moscord team’s inside out knowledge of ship supply, we can seize on that and really lead the way into an age of smart digital procurement. I really do see this as an Amazon moment. Moscord can change this sector for the better, and for good.”

    Ullerup adds that the global pandemic has accelerated the move to e-commerce, “rewiring” consumer behaviour to view online purchasing as the natural choice.

    “This is as applicable to shipping as it is elsewhere,” he notes. “Once users have experienced how much more efficient, simpler and cheaper new ways of purchasing are why would they possibly go back? This makes the opportunity even greater for Moscord. It’s no longer a question of selling or explaining a concept. It simply makes perfect sense.”

    Quality as standard

    Apollo launched today and is fully integrated into Moscord.com to deliver an effortless transactional process, covering all services in the supply chain. The site offers a comprehensive array of quality products, ranging from consumables to provisions, spare parts, safety equipment, electronics, tools and PPE. A who’s who of leading brands, including Schneider, RS Components and Lyreco, amongst others, supply their products directly through Moscord.com.

    Impact is recognised as Denmark’s number one digital commerce specialist, with over 200 staff and a client list boasting names such as Arla, Ganni, Würth, Hummel and Nemlig.com.


2021 October 27

18:22 IMC Shipping appoints Mingfa Liu as managing director for ship services
18:07 TotalEnergies and MOL hold naming ceremony of France’s first LNG bunker vessel
17:51 Damen built LNG bunkering vessel enters service in the Gulf of Finland
17:42 Rosmorport takes delivery of LNG-powered Ro-Ro ship Marshal Rokossovsky
17:40 DEME Offshore installs final foundation at Hornsea Two offshore wind farm
17:34 Port of Zeebrugge posts a strong growth in nine months of 2021
15:40 Dublin Port volumes down by 3.3% after nine months of 2021
14:33 IMO considers midterm-measures for GHG reduction from ships
14:12 BIO-UV Group adds 3d scanning to turnkey BIO-SEA BWTS retrofit services
13:50 Ocean Yield agrees to invest in six VLCCs with 10-year bareboat charters to International Seaways
13:02 WinGD invests in training as gas-fuelled fleet grows
12:52 Vyborg Shipyard contracted to build an 18 MW icebreaker for Rosmorport
12:38 Zero emissions by 2050 is not enough for most developed countries if planetary warming is to be limited to 1.5 degrees - DNV
12:37 The LNG Fleet, LNG Bunkering and Other Alternatives Conference kicks off in Moscow
12:06 FESCO to supply Indian stations in Antarctica for another 5 years
11:51 Constructora Vale Verde places a repeat order for a cutter suction dredger with Damen Shipyards
11:19 MarineMax reports record fourth quarter and fiscal year results
11:18 FSRU Marshal Vasilevskiy completes maiden voyage with LNG cargo on the Northern Sea Route
10:09 Siemens Gamesa solidifies offshore presence in U.S. with Virginia blade facility
09:55 MABUX: No firm trend on Bunker market on Oct 27
09:33 Baltic Dry Index as of Oct 26
09:25 Aquadrill announces sale of a semisubmersible drilling unit
08:57 Oil prices edge lower

2021 October 26

18:06 FarSounder and NAVTOR announce a new partnership
17:49 Russian State Duma approves a bill on wrecks removal in the first reading
17:36 FuelEU can do more for the decarbonisation of shipping – World Shipping Council
17:08 First global hydrographic innovation and technology laboratory established in Singapore
16:31 BIO-UV Group adds 3D scanning to turnkey BIO-SEA BWTS retrofit services
16:24 Wärtsilä commits to carbon neutrality by 2030
16:05 CSL Americas takes delivery of second converted self-unloading ship
15:27 Damen Maaskant Shipyards Stellendam delivers 38-metre Beam Trawler to Rederij Long Ships
15:17 Vard Electro dual-battery pack to reduce emissions for Siem Offshore subsea vessel
15:01 Baltic Shipyard marks successful loading of shield tank duo onto the 22220 nuclear icebreaker Yakutia
14:13 BW Energy signs an agreement for the acquisition of semi-submersible drilling rig for the Kudu development
13:19 Wallem Group appoints John-Kaare Aune as new Chief Executive Officer
12:13 DP World: RWG terminal to be the first carbon neutral container terminal in the world
11:32 ClassNK grants Innovation Endorsement for Products & Solutions to Weathernews’s CIM
11:02 AIDA Cruises’ new cruise ship completes its first voyage on the river Ems
10:51 Sea Machines names Trevor Vieweg as new chief technology officer
10:14 TECO 2030 receives NOK 50 million in government support for fuel cell development
10:07 MABUX: Bunker prices may demonstrate irregular changes on Oct 26
09:54 Baltic Dry Index as of Oct 25
09:51 San Pedro Bay ports announce new measure to clear cargo
09:09 Oil prices continue to climb

2021 October 25

19:59 Severnaya Verf readies the 170701 series factory freezer trawler Kapitan Sokolov for shore power connection
18:13 CMA CGM applies Winter Surcharge in the Russian ports of St Petersburg, Bronka and Ust-Luga
17:44 Estonia’s Elenger takes delivery of first Damen LGC 6000 LNG bunkering vessel
17:34 Carnival Cruise Line christens Mardi Gras in first naming ceremony in the U.S. since industry restart
16:57 Sembcorp Marine clarifies report on the Johan Castberg Project
16:47 Two ways to experience the Fort Lauderdale Int'l Boat Show
15:23 Trafigura Group closes USD2.4 billion-equivalent syndicated revolving credit facility and term loan facilities
14:22 Sea Port of Saint Petersburg’s employees support package during COVID-19 pandemic
14:02 Svanehøj launches a new control system makes P&C offloading faster and easier
13:20 PIL launches new direct China to Gulf Service – Gulf China Service
12:15 Port of Hamburg honoured as ‘Best Seaport – Europe’
11:35 LR granted AiP to Samsung Heavy Industries for liquefied hydrogen carrier
11:12 Rosmorport updates Port of Ust-Luga data in the Register of Russia’s seaports
10:17 MABUX: Bunker prices may demonstrate upward changes on Oct 25
09:38 Russian Gov’t gives green light to imposing some port services tariffs in foreign currency
09:21 Baltic Dry Index as of Oct 22