Nissan eyes largest export hub in India
Japan’s second-largest car maker Nissan Motor wants to make India its largest export hub and emerge as the largest car exporter from India, Daily Shipping Times reports quoting a senior executive.
Nissan is the fastest growing exporter of cars from India, the world’s largest exporter of compact cars, in a country where South Korean Hyundai Motor and Maruti Suzuki India are now the leading car exporters. In a short duration, Nissan exports have doubled to 1,00,909 cars in the past fiscal, driven by strong demand for compact cars from Europe and Latin American markets.
Nissan began to export cars in 2010 from Chennai and currently ships 85% of its production to overseas markets. It exports fully-built cars such as Micra from Chennai, its strategic production hub, to Africa, Europe and other Western markets and has now started export of completely knocked-down unit of its Sunny Sedan to Egypt. This means it will export the car as completely knocked down kits from India, which would be assembled by the local Nissan subsidiary in overseas destinations.
NMIPL MD Takayuki Ishida said, “We have ambitious plans for India. Exports from India have been a huge success so far, and we want to increase it further with new models as trans-continental markets post stronger demand for smaller cars. We would be maximising our production to over four-lakh cars, most of which would be meant for exports.” Analysts say that many car companies in India have great potential to tap overseas markets for exports. “India enjoys tremendous advantages of cost competitiveness as cheaper labour benefits.
Nissan is the fastest growing exporter of cars from India, the world’s largest exporter of compact cars, in a country where South Korean Hyundai Motor and Maruti Suzuki India are now the leading car exporters. In a short duration, Nissan exports have doubled to 1,00,909 cars in the past fiscal, driven by strong demand for compact cars from Europe and Latin American markets.
Nissan began to export cars in 2010 from Chennai and currently ships 85% of its production to overseas markets. It exports fully-built cars such as Micra from Chennai, its strategic production hub, to Africa, Europe and other Western markets and has now started export of completely knocked-down unit of its Sunny Sedan to Egypt. This means it will export the car as completely knocked down kits from India, which would be assembled by the local Nissan subsidiary in overseas destinations.
NMIPL MD Takayuki Ishida said, “We have ambitious plans for India. Exports from India have been a huge success so far, and we want to increase it further with new models as trans-continental markets post stronger demand for smaller cars. We would be maximising our production to over four-lakh cars, most of which would be meant for exports.” Analysts say that many car companies in India have great potential to tap overseas markets for exports. “India enjoys tremendous advantages of cost competitiveness as cheaper labour benefits.