Global contract logistics company TNT Logistics has changed its name to CEVA Logistics. A company statement said that in connection with the name change, the firm has also unveiled its new corporate identity and has started doing business under the new brand across 26 countries worldwide immediately upon the announcement. CEVA has a turnover of EUR3.5 billion (US$4.5 billion) and employs 38,000 people and operates over 7.4 million square metres of warehouse space in the 26. Dave Kulik, CEO of CEVA Logistics said: "Our new company brand represents a milestone in the company's long history and completes our transition from a company division to a stand-alone logistics company.
"The CEVA brand will be synonymous with advanced logistics technology and exceptional quality of service to customers worldwide. Our rebirth as CEVA gives us the opportunity to focus 100 per cent of our energy on becoming the leading global service provider in logistics."
The overall branding - which will be completed in 2009 world wide - incorporates the triangle into its logo, which represents the essence of supply chain management, and CEVA's excellence in connecting a multitude of trading partners.
"The CEVA brand will be synonymous with advanced logistics technology and exceptional quality of service to customers worldwide. Our rebirth as CEVA gives us the opportunity to focus 100 per cent of our energy on becoming the leading global service provider in logistics."
The overall branding - which will be completed in 2009 world wide - incorporates the triangle into its logo, which represents the essence of supply chain management, and CEVA's excellence in connecting a multitude of trading partners.