Smart tech on big display at Posidonia 2018

The International Shipping Exhibition Posidonia 2018 press office says that from fully-automated ports to unmanned smart ships and from far more reliable location-specific weather forecast to cloud gathering and process of ship data, the future of the shipping industry will be on a prolific display at this year’s edition of the world’s most prestigious shipping exhibition, to be held at Athens Metropolitan Expo June 4-8.  

With confirmations from over 60 Information Communication Technology (ICT) international companies, the Posidonia Exhibition continues to be the preferred forum for an industry that hopes to radically transform the future of shipping.

“During the last decades, little has changed in the way ocean going vessels dock, load and transport their cargoes to ports around the world, in comparison to other industries where the advent of digital technologies has brought about a profound transformation,” said Theodore Vokos, Executive Director, Posidonia Exhibitions S.A., the organizer of the event which celebrates its 50th anniversary this year.
“But in recent years, we have seen an ever-growing number of ICT companies coming to Posidonia with solutions designed specifically to address the maritime sector’s challenges and help it make the transition from tradition to a digitally transformed future.”

This year’s Posidonia ICT participants come from 18 countries representing every corner of the world, from the USA to the United Arab Emirates, from the United Kingdom to Australia, Gibraltar to Singapore and almost every country in Europe.

Their services and products include solutions from the cutting-edge realms of Artificial Intelligence (AI), Big Data and Automation to the more mundane ICT aspects of Cyber Protection and Computer Applications. While the majority of these solutions are already helping shipping improve in critical areas such as satellite communications, cargo tracking, navigation and crew management and energy efficiency, others are designed with the future in mind aspiring to redefine the way shipping companies conduct their business.  

SAP Hellas is one of the exhibitors at Posidonia 2018 targeting shipping companies with its bespoke ICT offering. According to Andreas Xirocostas, Managing Director, SAP Hellas, Cyprus and Malta: “In an age of increasing expectations and complexity, it is required to reevaluate today’s business and adopt strategies that enable maritime industry to scale, while at the same time be more reliable, cost-effective, and customer-centric. To meet the demand, companies have to recognise the importance of being a part of the digital world and incorporating digital strategies. SAP can help shipping companies to create a competitive advantage through innovation and digital transformation with digital core, business networks, supply chains and Internet of Things (IoT) technology”.