CMA CGM Group, a world leader in maritime transportation, is pleased to announce the launch of "SERENITY by CMA CGM", an innovative offering to deal with unforeseen events during freight transport. This new offering is part of CMA CGM’s "Customer Centricity" strategy, which puts customers at the center of the Group’s development, the company said in its press release.
With "SERENITY by CMA CGM", the Group is starting a new concept: the commitment to compensate for any kind of unforeseen events. "SERENITY by CMA CGM" allows businesses shipping their goods with CMA CGM to be more efficiently protected through a range of value-added products, which have been designed to meet customers’ expectations and needs.
With this innovation, CMA CGM relieves its customers of all the administrative and procedural complexities in case of unforeseen damage to their cargo.
"Cargo Value SERENITY" allows a quick compensation for businesses whose goods have been damaged or lost during transport for any reason, including natural disasters. It provides for a refund up to 100% of the value of the goods in less than 30 days.
An innovation for the CMA CGM Group's customers, the "SERENITY by CMA CGM" portfolio will continue to be enriched in the coming weeks. CMA CGM will offer a product to cover costs in the event of damage to a container during handling as well as another product to compensate shippers in cases of payment default by their own customers.