There will be several issues to be discussed, in particular, related to changes in the Russian market of fruits and vegetables during the past year, retail trends in Russia, the effectiveness of programs to stimulate demand of Russian consumers, etc. The three-day conference will provide many opportunities to develop relationships with new partners, the event organizers said. Representatives of leading international companies annually attend the FRESH conference. Top managers of Univeg, Total Produce, GF Group, Munoz, Zespri, San Miguel, Fruitmasters, The Greenery, Anecoop traditionally take part in the FRESH to discuss urgent issues of the industry.
Throughout its history, the conference FRESH was held in many European cities. This year St. Petersburg was chosen to host the first FRESH conference in Russia.