One strategic move of the campaign will be the introduction of an annual ports conference for transit transport organisations, trade operators and their global associates on the ways of growing their businesses.
TPA corporate communications manager Franklin Mziray told The EastAfrican in Dar es Salaam last week that the conference will, among other things, discuss global maritimes trade trends and the port industry from a regional economic perspective.
The Tanzanian government decided to restart the tender for the contract to operate the general cargo terminal at Dar es Salaam to ease growing congestion.
The TPA will hand over ownership of the terminal to the selected operator by June this year.
The government believes that greater efficiency at the port will enable it to challenge Mombasa as the leading port in East Africa.